Ad Operations Specialist

Media · Boston, Massachusetts
Department Media
Employment Type Full-Time
Minimum Experience Entry-level

JOB PURPOSE:

The Ad Operations Specialist will be responsible for trafficking digital media channels within DCM, working with a team of integrated planners, buying specialists, and analytics to bring client digital campaigns to market.  This role will also have the opportunity to learn platform and/or social buying support within our larger specialist buying team.  Working closely with both the Platform and Integrated Media teams, the chosen candidate will ensure effective delivery of digital media plans and drive the day-to-day execution of digital ad delivery to meet client expectations for a broad spectrum of advertiser accounts.


ESSENTIAL JOB DUTIES: 

  • Campaign set-up and execution
    • Building trafficking sheets in coordination with integrated planners, the platform team and analytics teams in order to execute on campaign implementation strategies
    • Build campaigns through Doubleclick Campaign Manager
    • Generate and test pixels and ad tags for campaign launches
    • Implementing ad tags and creatives with vendors and DSP platforms
    • Complete quality assurance and testing of creative assets to ensure proper functionality across browsers
  • Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
  • Communicate with vendors to ensure the proper set-up and deployment of campaigns
  • Coordinate with platform, integrated and analytics teams to ensure accurate reporting, optimization and fulfillment of campaign delivery
  • Identify opportunities to implement solutions that increase effectiveness and efficiencies
  • This position will also have an opportunity to expand skill set to support the programmatic and paid social teams:
    • Planning campaigns across in-house programmatic platforms and paid social, including account setup, strategy development, account/campaign structure, budget and bidding strategy and targeting
    • Support in executing, managing and optimizing campaign performance on a daily basis, including monitoring, tracking, QA and evaluating performance based on client KPIs
    • Assist in analyzing data on a daily basis to perform ongoing optimizations to copy/creative, placements and bids
    • Support QA processes for both programmatic and paid social buys


QUALIFICATIONS: 

  • 1-2 years’ experience in digital media trafficking at a full service or media agency, or vendor side ad ops experience.
  • Deep understanding of DoubleClick Campaign Manager 
  • Comfort with Google Suite and ability to consolidate information and work with multiple data points.
  • Knowledge of Viewability/Verification vendors, Google Analytics and 3rd party industry-specific tracking tools such as Adara Impact is ideal, but not required.
  • Ideal candidate will also have familiarity and exposure to Facebook Business Manager and a variety of DSPs, including DV360 and Adelphic. 


*About Connelly Partners:
At Connelly Partners, our vision is to be the world’s most aggressive advocate of the human voice and our day-to-day mission is to shine a light on the importance of human truths and their power in a data-driven world.


To protect our brands from self-importance, every team member has a role in amplifying their heartbeats and embracing empathy over entertainment. We value the importance of data, but also the power of emotion. We use data to ask better questions and are in the business of pursuing the WHY.


Headquartered in Boston, with a European hub in Dublin, not New York or London and another hub in Vancouver, not Toronto, we’re firmly rooted in shadow cities with an independent fire and a full-service approach. All resources are offered in-house for efficiency and consistency – strategic planning, creative, production (including an onsite studio), analytics, media, influencer marketing, social media, PR, technology and shopper marketing.

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).

Connelly Partners is unable to sponsor visas at this time.

*To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate.  Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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  • Location
    Boston, Massachusetts
  • Department
    Media
  • Employment Type
    Full-Time
  • Minimum Experience
    Entry-level