STRATEGY DEPARTMENT MISSION
At Connelly Partners we are fierce guardians of humanity and the illogical in all of us. We are passionate observers and interpreters of the everyday behavior and it is through empathy where we aspire to understand illogic and connect emotions to the behaviors they drive. The focus for our Defiantly Human lens from which we ideate solutions is adjusted and honed by our talented Strategy team.
The Strategy department serves as the intelligence nerve center at Connelly Partners. Although our top priority is the relentless pursuit and unearthing of human insights, we own responsibility for a wide range of intelligence areas that are central to the formation of brand, channel and content strategies.
You will be part of our Strategy department where we collaborate and share perspectives on our assigned projects nearly every day. And we collectively explore new tools and technology to further our insights and intelligence capabilities as well as workshop with team members and clients in support of crafting sound strategies and inspirational ideas.
The Associate Director of Strategy wears multiple hats and juggles multiple projects across several clients on a given day. They are responsible for designing, executing and analyzing a wide range of quant and qual research initiatives. They will also regularly gather audience insights and identify societal trends that can help shape strategic opportunities across brand strategy, campaign, content and media strategy. Tasks include writing thoughtful brand and campaign briefs, developing segmentation structures and developing robust personas, designing customer journey maps and designing and moderating workshops. Additionally the Associate Director will supervise and mentor the Strategy department staff including a Senior Strategist, Brand Strategist (based in Dublin), and a Cultural Anthropologist.
ESSENTIAL JOB DUTIES
*About Connelly Partners:
At Connelly Partners, our vision is to be the world’s most aggressive advocate of the human voice and our day-to-day mission is to shine a light on the importance of human truths and their power in a data-driven world.
To protect our brands from self-importance, every team member has a role in amplifying their heartbeats and embracing empathy over entertainment. We value the importance of data, but also the power of emotion. We use data to ask better questions and are in the business of pursuing the WHY.
Headquartered in Boston, with a European hub in Dublin, not New York or London and another hub in Vancouver, not Toronto, we’re firmly rooted in shadow cities with an independent fire and a full-service approach. All resources are offered in-house for efficiency and consistency – strategic planning, creative, production (including an onsite studio), analytics, media, influencer marketing, social media, PR, technology and shopper marketing.
For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).
Connelly Partners is unable to sponsor visas at this time.
*To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
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