Search Marketing Supervisor

Media · Boston, Massachusetts
Department Media
Employment Type Full-Time
Minimum Experience Manager/Supervisor

JOB PURPOSE

The Search Marketing Supervisor will be responsible for the execution of a wide range of client projects and deliverables across multiple verticals within the paid search discipline.  This person will have ownership of all day-to-day management of paid search campaigns as well as all campaign set up, optimization and reporting.  This is a client-facing role that reports to the Media Director. 


ESSENTIAL JOB DUTIES

  • Day to day management of all Paid SEM Campaigns
  • Onboarding new Paid SEM Clients
  • PPC Campaign Set-up
  • PPC Campaign Optimization
  • PPC Campaign Reporting
  • Management of multiple remarketing campaigns
  • Work in concert with traditional and digital media planners and buyers to include Paid Search seamlessly into proposed media plans and strategies
  • Leverage digital marketing analytics across multiple mediums to help inform marketing optimization decisions
  • Interface directly with clients to provide clarity around paid search performance


QUALIFICATIONS

Qualifications include: (Required, Preferred)

  • Education
  • Skills
    • Independent time management
    • Independent project management
  • Abilities
    • Ability to understand a wide range of business requirements and apply Paid SEM to meet those requirements with budgets of varying sizes
    • Ability to concisely explain campaign performance to clients of varying levels of expertise
    • Ability to multi task at the highest level
    • Ability to work with internal brand managers to ensure timely approvals, development of creative assets and the proper trafficking of information
    • Ability to leverage Google Analytics to gain performance insights necessary to make campaign and general, digital marketing optimizations
  • Professional Certification:
    • Google AdWords Certification
  • Experience: Minimum of 4 years experience managing multiple PPC Campaigns at once in a variety of verticals



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  • Location
    Boston, Massachusetts
  • Department
    Media
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor